[Strategy]Commerce Market Strategy Direction for 2023.

Recently, the commerce market has been

Based on various contacts such as TV, online, and mobile, we are constantly evolving and changing rapidly in response to various factors such as rapid technology development, changes in customers' product preferences, and economic conditions at home and abroad.

The TV home shopping business is already on the decline, and the online market is also in a difficult situation.

As smart mobile, which can do everything in the hand, is becoming common, everything is handled in the hand, and now it is becoming a system to shop from there with apps with social functions as gateways, not apps with commerce's purpose of commerce.

 

In other words, it is necessary to establish and implement an omnichannel strategy that is breaking the boundaries of the commerce business.



Target customers are the most important part of the omnichannel deployment strategy.

Although middle-aged and older customers can also target, there is a generation that is rapidly emerging as the main factor non-class at a time when the economic situation and consumption pattern are changing recently.



Millennials and Generation Z. It's being shaped by demographic changes with their rapid rise.

Rather, the MZ generation is not generous when it comes to consumption. It doesn't mean that you spend too much, but you're a generation that can boldly enjoy shopping for what you need. While reducing food, clothing, and shelter, there is no hesitation in the consumption of the goods you need.



These young consumers are tech-savvy, value experience over possessions, and prioritize brands that match their values.

As a result, businesses must adapt their marketing and branding strategies to appeal to these younger generations.



Overall, the global commerce market is undergoing significant changes and companies that can adapt to this trend are more likely to succeed in the long run.



Appealing to the younger generation requires companies to develop marketing and branding strategies that understand and empathize with their preferences and values. Here are some strategies that companies can use to appeal to young consumers.

 

Emphasize brand

: Young consumers are more likely to buy from brands with clear social or environmental purposes. Companies can communicate their goals through advertising, social media, and other marketing channels and emphasize their commitment to a positive impact on the world.

Leverage influencer marketing

: Young consumers often trust the opinions of influencers they follow on social media. Companies can work with influencer to promote their products and reach a larger audience.

 

Create authentic, personalized content

: Young consumers are more likely to engage in content that is authentic and personalized to them. Companies can talk directly to the target audience and create content that highlights the unique features of the brand.

Use social media effectively

: Young consumers are very active on social media platforms such as Instagram, TikTok, and Snapchat. These platforms enable companies to showcase their products and communicate with their target customers through creative and engaging content.

 

Delivering unique and memorable experiences

: Young consumers are more likely to participate in brands that value experience than possessions and provide unique and memorable experiences. Companies can create events, pop-up stores, and other experiences that showcase their brands in a fun and interactive way.

By using these strategies, companies can build brand loyalty among young consumers and position themselves for long-term success in the marketplace.

 

With the establishment of the omnichannel, the most important thing, no matter how much you emphasize it, is constant learning about target consumers.
You need to know what they like and what they want to buy and why they want to buy it.
After all, the best strategy in the commercial market is to display things that can sell well.
It's also the point of contact where the customer feels comfortable...